Ian Smythe is the vice president of product marketing at Arm. As part of the marketing leadership team, Ian oversees product marketing activity across the company, inlcuding the automotive, client, IoT and infrastructure lines of business. He works closely with product teams and partners to understand the evolving compute requirements of the industry and how they inform Arm’s future product plans, ensure this vision is understood and embraced by the industry, and ultimately drive a product marketing strategy that aligns with and supports Arm’s overall business objectives.
Prior to this role, Ian led marketing for the Client Line of Business, overseeing the strategic roll-out of new products and solutions for the mobile and large screen compute markets, spanning Arm Cortex CPUs, Mali GPUs, Ethos NPUs, tools and software, and developer enablement.
Ian joined Arm in 2009 as director of Marketing for the Media Processing Group (MPG) where his focus was developing and launching the Arm Mali-400 GPU, which became the world’s number one GPU. Prior to this he held senior marketing and engineering positions in companies which include a leading semiconductor vendor to a DSP start-up. Ian has worked in the technology sector for more than 20 years, gaining extensive experience across areas including sonar, semiconductors, processors, DSPs, GPUs, embedded code, and communication protocol stacks.
He holds a BSc in electrical and electronic engineering from the University of Coventry (formerly Coventry Polytechnic).